Case Study: Unilogix's Influencer Partnership

Overview Unilogix collaborated with influencers to promote some well-known brands, including Floret, Bon Bakery, and the joint venture Pinkberry + Bon Bakery. The Valentine’s-themed Viva VDAY Magenta Campaign by Floret showcased elegant flower…

Influencer Marketing: Unlocking the Power of Influencers

Influencer marketing has become one of the most popular marketing strategies in recent years, becoming a go-to strategy for brands wanting to reach new audiences and boost engagement. But with so many influencers and countless platforms, it…
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Case Study: Master, Sikreto ng mga Gwapo

Overview Master, a pioneer in men’s skincare, provides a diverse array of facial care products. The brand aims to establish itself as a reliable and integral part of men’s personal care routines. The central focus is to communicate to consumers…

Case Study: Estancia's Sweet Illusion Chambers

Overview In the festive spirit, Ortigas Malls embraced the magic of Christmas Candyland last year, bringing to life the creation of the Sweet Illusion Chambers at Estancia. These immersive rooms with captivating light display installations…

Case Study: Alagang Unilab

Overview: Unilab, a stalwart in the healthcare industry, has consistently supported millions of families during their most challenging times. The Alagang Unilab campaign emerged with a distinctive activation, encouraging influencers to share…

Turning Clicks into Conversions: 5 Effective Call-to-Action Strategies

With attention spans shorter and clicks more valuable in the digital world, a strong call-to-action (CTA) can make a difference between a casual visitor and a loyal one. Good call-to-actions are vital to a successful marketing strategy. It is…

Search Engine Optimization Trends You Need to Know in 2023

Staying updated with the latest SEO trends is crucial for ensuring your online success. In 2023, several emerging trends significantly impact a website’s visibility and ranking. Let’s explore these key trends that you should incorporate…
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Trends and Strategies in Video Marketing

Video marketing has emerged as a powerhouse tool for businesses of all sizes. With technology advancing and consumer preferences changing, video marketers will need to adapt their strategies in order to stay ahead of the curve. Let’s explore…

The Importance of Social Responsibility in Marketing

The concept of social responsibility has gained paramount importance. It transcends profit-making and urges businesses, regardless of size, to actively engage in activities that contribute positively to society. This marks a departure from conventional…

Crafting Compelling Content for Digital Marketing Success

Creating high-quality content that achieves high search engine rankings and resonates with the target audience is important for a successful digital marketing strategy. It is the bridge that connects businesses with their audience, driving engagement,…