Overview
Prime Mom Club is a community initiative to empower mothers in the kitchen by providing them with valuable tips and delectable recipes utilizing Mega Prime’s premium ingredient products. Launched in 2017, Prime Mom Club, in collaboration with Mega Prime, hosts exclusive themed workshops for media, influencers, and community members to transform everyday meals into unforgettable culinary experiences.
Our Role
RedTorch plays a pivotal role in crafting the overall communication strategy and event concept development. Leveraging media and influencers’ extensive reach and credibility, RedTorch aims to maximize brand awareness and engagement with the Prime Mom Club and its activities.
Key Executions
Creative Seeding: Strategically disseminating creative content across various platforms to generate interest and anticipation for the workshops.
Event Press Release Seeding: Distributing press releases to relevant media outlets to secure coverage and drive workshop attendance.
Exclusive Interview with Brand Ambassador/s: Conduct exclusive interviews with brand ambassadors to provide insights into the workshops and create buzz among the target audience.
Outcome
130 Media and Social Media Posts and Pickups: The efforts across traditional and digital media platforms resulted in widespread coverage and engagement, with 130 posts and pickups amplifying Prime Mom Club’s message and brand presence.
70 Online Attendees: the workshops attracted a substantial number of participants, indicating strong interest, engagement, and eagerness to get insights and inspiration from the culinary expertise showcased by Prime Mom Club and Mega Prime.
3.5M PR & Digital Value in PHP: The workshops generated substantial PR and digital value, reflecting the effectiveness of the agency’s communication strategies in reaching the target audience.
Conclusion
Through innovative communication tactics and strategic partnerships, RedTorch has successfully elevated the visibility and influence of Prime Mom Club and Mega Prime. It generated widespread awareness and fostered meaningful connections with the target audience. This success underscores the agency’s commitment to excellence and its dedication to driving positive change through effective communication strategies.
RedTorch Communications is a communications agency that brings digital and creative marketing to a new level. We utilize cutting-edge communication and marketing strategies to guarantee that brands succeed. Connect with us to discover how we can elevate your brand’s powerful stories.
