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Case Study: Coca-Cola's May Ikabobote Pa

Overview In 2023, Coca-Cola launched the “May Ikabobote Pa” consumer engagement program in the Philippines. This initiative aimed to inspire behavior change and educate consumers about the strides being made to reduce plastic waste. Coca-Cola’s…
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ROYAL™ INTRODUCES GENERATION KULIT IN ITS NEW ‘COLORFUL’ CAMPAIGN

Royal™, one of Coca-Cola Philippines’s biggest brands and the country’s leading fruit-flavored sparkling drink, has announced the launch of a new advertising campaign inviting consumers to combat the ‘gray’ in everyday life by being playful…