SHEBA®, a Mars, Incorporated petfood brand unveils World’s Largest Coral Restoration Program: Hope Reef

SHEBA®, a Mars, Incorporated petfood brand joins forces with the island community of Bontosua in Sulawesi to present the world’s largest coral restoration program, known as Hope Reef

Be a part of this program by watching “The Film That Grows Coral” on Youtube, where every view will help raise money for reef restoration

MANILA, Philippines—Hope Reef, part of the world’s largest coral reef restoration program, has been unveiled off the coast of Sulawesi, Indonesia. Sitting on Salisi’ Besar reef platform near the island of Bontosua, the reef is built to spell the word ‘HOPE.’ Visible on Google Earth, the 45x15m installation symbolizes that positive change can happen within our lifetime and that hope can grow.

Coral reef systems are the tropical rainforests of the ocean and home to a quarter of marine life. But they are critically threatened by overexploitation, destructive fishing practices, pollution and climate change. Scientists estimate that if the world does nothing, 90% of the world’s tropical reefs will be gone by 2043, impacting nearly 500 million people who depend on them for food, income and coastal protection. 

In response to the loss of reefs worldwide, Hope Reef was created to kick-start an even larger restoration effort and create a movement to restore reefs at a large, ecologically relevant scale. With the help of governments, universities, businesses and NGOs, Mars, Incorporated started the Hope Reef coral restoration program in 2019.  

The program utilizes handmade reef star structures known as the Mars Assisted Reef Restoration System (MARRS). The reef star’s materials are locally sourced and handmade by the local people of Bontosua. By the end of 2029, SHEBA® and its parent company, Mars, Incorporated’s ambition is to restore more than 185,000 square meters of coral reef around the world – roughly the size of 148 Olympic Swimming Pools.

Johnny Racoma, Country Director, Mars Pet Nutrition Philippines, said: “Through our investment in restoration initiatives like Hope Reef, we hope to inspire others and demonstrate that habitat and biodiversity loss can be reversed. As the oceans’ most diverse ecosystem, coral reefs are at the heart of our efforts. We are delighted to report that since the Hope Reef project started, coral cover around the island of Bontosua has increased from 5% to 55%. Fish abundance has increased by 300%. Other species, such as sharks and turtles, are also returning.”

“Hope Reef is a symbol of hope for the future of our oceans and the start of a movement to restore these vital ecosystems. We know that our consumers expect great quality food for their pets but they also want a brand that makes a positive difference. With that, we encourage pet parents to watch and share The Film That Grows Coral on Youtube where every view helps to raise money for reef restoration through our campaign partner, The Nature Conservancy. And in conjunction with World Ocean’s Day, SHEBA® has unveiled its first iOS app – SHEBA Hope Grows which generates a 3D experience; making the reef accessible to anyone, from any location! Just download the app and restore your own reef by installing virtual Reef Stars and watch the space transform from a barren rubble-bed into a diverse and thriving marine environment,” he said.

To play a role in reef restoration, so that we have more coral today and more fish tomorrow, watch and share this video #hopegrows: The Film That Grows Coral which can be found on the SHEBA® Brand Youtube page. 

*** END ***

About SHEBA®

The SHEBA® ® Brand knows that cat owners love cats for their independent spirits, personalities, and discerning palates. That’s why the SHEBA® brand puts cats at the heart of everything it does, creating premium recipes with irresistible real meat, no artificial preservatives or flavors, and designed to entice cats’ unique tastes and desires. The SHEBA® Brand appreciates the relationship between cats and their owners and uses that understanding to celebrate and fuel their unique bond. Look for SHEBA® premium cat food and cat treats at retailers nationwide. For more information, visit www.sheba.com.