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Case Study: Coca-Cola's May Ikabobote Pa

Overview In 2023, Coca-Cola launched the “May Ikabobote Pa” consumer engagement program in the Philippines. This initiative aimed to inspire behavior change and educate consumers about the strides being made to reduce plastic waste. Coca-Cola’s…

Influencer Marketing: Unlocking the Power of Influencers

Influencer marketing has become one of the most popular marketing strategies in recent years, becoming a go-to strategy for brands wanting to reach new audiences and boost engagement. But with so many influencers and countless platforms, it…
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Case Study: Master, Sikreto ng mga Gwapo

Overview Master, a pioneer in men’s skincare, provides a diverse array of facial care products. The brand aims to establish itself as a reliable and integral part of men’s personal care routines. The central focus is to communicate to consumers…