The World’s Most Awarded Rum Brand and Music Sensations Leslie Grace, Meek Mill and Boi-1da Unveil The Final Crowdsourced “Conga Feat. You” Campaign, Showcasing Vocals And Dance Moves From Fans Around The World
Following a worldwide call for voice and dance submissions in November, BACARDÍ® rum debuted the official music video and full song for the first-ever remake of global hit single, “Conga” Feat. Meek Mill, Leslie Grace, Produced by Boi-1da. Incorporating submissions from around the world, the world’s most awarded rum brand is once again inspiring people everywhere to do what moves them through song and dance, with the new “Conga Feat. You” campaign.
The new version of “Conga” takes on a fresh, modern twist on the hit 1985 single from Miami Sound Machine’s Emilio and Gloria Estefan. Featuring lead vocals from three-time Latin GRAMMY Awards nominee, 2020 Latin GRAMMY Awards performer and upcoming In the Heights star, Leslie Grace, rap verses by GRAMMY-nominated musician and criminal justice reform advocate Meek Mill, and produced by Multi Diamond selling, GRAMMY Award-winning, “Producer of the Year” nominee, Boi-1da, the “Conga” remake celebrates the beauty of self-expression through song and dance and is sure to excite music lovers from around the globe.
“BACARDÍ is thrilled to reveal the first-ever remake of the global smash hit ‘Conga’ and official music video. Over the past month, we closely reviewed all the incredible fan submissions from around the world and incorporated a select number into the final music video alongside the artists,” said Ned Duggan, Global Senior Vice President for BACARDÍ rum. “We’ve always seen music as such a powerful force in bringing people together, and as the world trended toward division and isolation this past year, we wanted to use music as a catalyst to bring people back together in a way that has never been done before. We can’t wait for you to see it.”
The lively full-length music video intersperses “Conga” enthusiasts’ video submissions alongside Leslie Grace, Meek Mill, and Boi-1da as they move through a vibrant Caribbean world. The music video boasts an impressive roster of local and international talents including 2020 Sports Illustrated Swimsuit Issue cover girl Jasmine Sanders, viral street-dance performer Lil Buck and Filipino dancing sensations DJ Loonyo, Rayver Cruz, Zeus Collins, Jak Roberto, and Mayton Eugenio. Even Emilio Estefan, one of the producers behind the original “Conga” track, makes an appearance in the video.
To accompany the release, BACARDÍ has created an official “Conga Feat. You” cocktail called the Coco Conga. Perfect to quench rum drinkers’ thirst as they dance the night away, this spin on the Caribbean classic Mojito is made with a base of BACARDÍ Superior white rum and a splash of BACARDÍ Coconut Flavored Rum.
Coco Conga Cocktail
- 2 ounces BACARDÍ Superior Rum
- 1 ounce lime juice
- 12 mint leaves
- 2 tsp extra fine sugar
- 1 ounce Club Soda
- Splash of BACARDÍ Coconut Flavored Rum
Method: Add the BACARDÍ Superior Rum, lime juice sugar and mint to a highball glass. Press mint with a bar spook to release oil. Add crushed ice, almost to top, and churn. Top with Club Soda and crown with a splash of BACARDÍ Coconut Flavored Rum. Garnish with a mint sprig and lime wedge.
For more information on BACARDÍ rum and cocktail recipes, visit www.BACARDI.com.
About BACARDÍ® Rum – The World’s Most Awarded Rum
In 1862, in the city of Santiago de Cuba, founder Don Facundo Bacardí Massó revolutionized the spirits industry when he created a light-bodied rum with a particularly smooth taste – BACARDÍ. The unique taste of BACARDÍ rum inspired cocktail pioneers to invent some of the world’s most famous recipes including the BACARDÍ Mojito, the BACARDÍ Daiquiri, the BACARDÍ Cuba Libre, the BACARDÍ Piña Colada and the BACARDÍ El Presidente. BACARDÍ rum is the world’s most awarded spirit, with more than 900 awards for quality, taste and innovation. Today, BACARDÍ rum is made mainly in Puerto Rico where it is crafted to ensure the taste remains the same today as it did when it was first blended in 1862. www.BACARDÍ.com
The BACARDÍ brand is part of the portfolio of Bacardi Limited, headquartered in Hamilton, Bermuda. Bacardi Limited refers to the Bacardi group of companies, including Bacardi International Limited.
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