In a world unkind, women are encouraged to embrace values such as body positivity and self-love as a way to accept their imperfections. As we celebrate Women’s Month, ShopBack, the biggest pre-shopping platform for online shoppers, launched the #FlauntYou campaign that aims to inspire women to embrace themselves. To honor women and applaud their confidence and beauty, the platform encourages women to flaunt who they are, including what might not be considered as conventionally desired traits.
ShopBack’s messages on body positivity and self-acceptance resonate well with women. In fact, it has inspired a number of influencers to back share stories about their personal journeys of growth.
Among them are content creators Bea Benedicto and Angelique Manto. In their own respective Instagram pages, each shared their journey in accepting all of their imperfections as they both grew up. Benedicto wrote, “I’ve learned to accept my body for all its “imperfections”… I’m proud of myself and I’m confident with the way I look….I hope you’re also content and happy with or without your puson/stretch marks/whatever else it is you think is something to hide! I’m rooting for you always!”
Bea Benedicto shares on Instagram how proud she is of herself for embracing her imperfections
On the other hand, Manto shared, “Showing my skin has always been a promise to myself that I accept her, flaws and all; that I solely hold the power over my own body and that I am the only one who could tell and flaunt my story.”
Angelique Manto tells her story of self-acceptance on Instagram
Consumers are also encouraged to join and help spark the movement. As an added reward, participants of the campaign have a chance to win an overnight stay in Shangri-La Manila and/or a complimentary buffet for two in HEAT by Shangri-La. To join, just post a photo of your journey to self-love and body acceptance and share how it has made you beautiful inside out. Tag @shopbackph and use the hashtags #FlauntYOU and #StartWithShopBack. Make sure to have an active ShopBack account.
ShopBack’s FlauntYou campaign showcases its desire to accompany its customers in their personal journeys of loving and embracing themselves, imperfections and all. Its cashback offers have helped many women earn from shopping for goods and services for that all-important dose of self-love.
Inspire others with your personal journey to self-love and body positivity. Share your story with ShopBack’s hashtags #FlauntYOU and #StartWithShopBack!
ShopBack, the #1 rewards and discovery platform in Asia-Pacific, enables shoppers across the region to shop ‘The Smarter Way”. It is a one-stop rewards and discovery platform for users to earn cashback, while delivering performance-based marketing to merchants.
First launched in Singapore in 2014, ShopBack has since expanded its reach to Malaysia, Indonesia, the Philippines, Thailand, Taiwan, Australia, Vietnam, and South Korea. ShopBack partners with leading e-commerce merchants to reward its users with cashback across a wide range of categories including general merchandise, travel bookings, fashion, health and beauty, groceries, and food delivery. To date, US$130m of cashback has been awarded to ShopBack users.
In Singapore, the company has also extended its service offering with ShopBack GO, an app-based rewards platform for in-store shopping, dining, and entertainment.