Merz Aesthetics® (“Merz”), the world’s largest dedicated medical aesthetics business, has announced a new corporate commitment to people across Asia Pacific. Called Confidence to be, it was launched at a virtual event screened live from Singapore today, where Merz’s Global Ambassador, Academy Award-winning actress, and Founder and CEO of goop®, Gwyneth Paltrow, joined Merz Aesthetics executives and medical aesthetics experts in the region to pledge her commitment to authenticity and self-confidence across Asia Pacific. As the region moves through various stages of the global pandemic, Confidence to be is also symbolic of the commitment to support people when moving ahead with life beyond the pandemic, and to do what makes them feel most confident and authentic through 2021.
Confidence to be builds on the company’s commitment to people in Asia Pacific to be their most authentic and confident selves through the Merz Aesthetics Serendipity Journey™ (“MASJ”) campaign. The platform also aims to empower people to redefine beauty, enhance self-confidence and be their best authentic selves by being Exclusively Me – with the MASJ Squad, which is comprised of unique individuals in Asia Pacific – at the forefront of the campaign. Representing the Philippines in the MASJ squad are actor and entrepreneur Tony Labrusca and actress, author, director, entrepreneur and philanthropist Bela Padilla.
“Confidence can look like a lot of different things to different people,” commented Gwyneth Paltrow, speaking live from Los Angeles to media across Asia Pacific. “For me, it’s a matter of constantly reminding myself to connect to my authentic self. This means knowing when I need to take extra time to nurture every aspect of myself—mind, body, and spirit. I’m proud to join Merz Aesthetics in fostering a community where people are empowered to explore what feels right for them.”
“The impact of the pandemic in 2020 is still felt now, when spending more time at home and on screens encouraged people to take a look at themselves and what makes them feel like their best and most confident selves,” said Dr Rungsima Wanitphakdeedecha, a leading dermatologist in Bangkok, Thailand and part of the Faculty of Medicine Siriraj Hospital, Mahidol University. “Even as the Asia Pacific region moves through the different stages of the pandemic, people are focusing on redefining their beauty and wellness needs, and consequently what it means to be purely, uniquely themselves. This is where hyper-personalised treatments and products can cater to the unique needs of each patient, and supports our patients to be ready to face the world when their country and the region opens up.”