Shopback, the leading rewards and discovery platform, reveals online buying behavior of Filipinos in the midst of the COVID-19 pandemic
As the COVID-19 pandemic continues to spread around the world and across the country, consumers are faced with adapting to a new normal. As this crisis has many of us prioritizing our health more than ever, consumers take extra precautions to protect themselves and their loved ones from potential exposure to COVID-19. With many limiting their trips to supermarkets and malls, e-commerce has been a great way to check off items on their shopping lists from the comfort and safety of home.
“Times are hard and everything shifted because of the unexpected global crisis, but, the Philippine E-commerce & online shopping industry has been very robust during this pandemic. Be it the consumer or the provider, both have come up with innovative ways to reach each other. We are also seeing a positive trend where stores, even traditional ones, are understanding the need of going online and reaching out to the consumer at the fingertips.”, shares Prashant Kala, Country Manager, ShopBack Philippines.
Many households throughout this pandemic have prioritized disinfecting their homes throughout over three months of lockdown. They have shifted their attention towards more practical lifestyle choices and are constantly on the lookout for more ways on how they can get the best value for money when they shop for essentials. In May 2020 alone, Shopback, an online rewards platform that allows users to earn cash back when they shop with partner merchants, reported a total of 2.1M orders worth an astounding 1 billion pesos. Overall, Shopback’s second-quarter cashback transactions in 2020 have increased immensely as compared to the second-quarter of 2019 with a 330% growth.
Holding a large portion of Shopback transactions is a list of daily essentials such as personal hygienic products including rubbing alcohol, vitamins and supplements, mom and baby products, and home furniture and appliances necessary to make staying at home more comfortable.
Food deliveries and grocery orders come in second alongside home disinfecting products. Food & grocery transactions have increased in quantity as well as order value. Compared to 2019 data, the average order value has increased by about 30% and still continues to increase month on month.
Taking up the least percentage in the general priority of essentials are gym equipment and workout clothes for those trying to keep an active lifestyle despite the limitations of quarantine as well as gadgets now that everyone’s set on improving their work from home stations.
“Filipino consumers are very smart and constantly looking for the best deals and delivery opportunities. At ShopBack, we always aim to provide the best value for money to our users and help them earn their money back when they spend online,” continues Prashant. “It’s all about allowing consumers to save while maintaining the quality of the goods that they order.”
With ShopBack, adding to your cart is not only made convenient, but it also becomes smarter and allows you to get the best value for every peso you spend! This is why over 3 million people have turned to it for the best deals from well-loved brands across many different categories.
When users shop or book purchases through the program, they get a varying percentage of their money back with each purchase. While store credit and in-app rewards are an added bonus to your shopping experience, those perks can’t compare to the satisfaction of being able to get rebates credited directly back to your wallet.
Last month, a total of PHP9.9 million of cashback was given back to Shopback users. This July, there’s even more to look forward to as shoppers can expect bigger savings with ShopBack’s upcoming 5th-anniversary celebration. If you still haven’t jumped on the bandwagon of savings, it’s never too late to start. After all, it only takes a month to start developing good habits. The world might seem uneasy and you might still not have found your footing, but the “new normal” doesn’t always have to sound so intimidating.
ShopBack, the leading rewards and discovery platform in Asia-Pacific, enables shoppers across the region to shop ‘The Smarter Way”. It provides users a one-stop rewards platform to earn cashback, while delivering performance-based marketing to merchants.
First launched in Singapore in 2014, ShopBack has since expanded its reach to Malaysia, Indonesia, the Philippines, Thailand, Taiwan, Australia, Vietnam, and Korea. ShopBack partners with leading e-commerce merchants to reward its users with cashback across a wide range of categories including general merchandise, travel bookings, fashion, health and beauty, groceries, and food delivery. To date, US$100m of cashback has been awarded to ShopBack users.
Shopback is your partner in getting the best deals online and a cash rebate to make shopping even better! For merchants, it delivers performance-based marketing that is hard to match. With its exciting offers, it’s not a surprise that there have been more than 3 million downloads since its inception. Each month, more than 150,000 users download the app.
Shop smarter and earn from your online shopping now by downloading the ShopBack app. It’s guaranteed to give you a rewarding online shopping experience.