Overview In 2023, Coca-Cola launched the “May Ikabobote Pa” consumer engagement program in the Philippines. This initiative aimed to inspire behavior change and educate consumers about the strides being made to reduce plastic waste. Coca-Cola’s goal was to showcase its commitment to a circular lifecycle for packaging, including producing more bottles made of 100% recycled […]
Public relations (PR) is about shaping public perception of your brand or organization. It’s the art of crafting a compelling narrative that resonates with your target audience and builds trust. But navigating the world of PR can be tricky. Here’s a breakdown of some key do’s and don’ts to keep in mind: 1. Be Clear […]
TikTok, the short-form video app known for viral dances and challenges, is a platform reserved for teens and entertainers. But for savvy businesses, it represents a powerful marketing tool with a massive and highly engaged audience. With over one billion active users monthly, TikTok has a diverse audience across all demographics, making it a powerful […]
Overview Prime Mom Club is a community initiative to empower mothers in the kitchen by providing them with valuable tips and delectable recipes utilizing Mega Prime’s premium ingredient products. Launched in 2017, Prime Mom Club, in collaboration with Mega Prime, hosts exclusive themed workshops for media, influencers, and community members to transform everyday meals into […]
Public relations (PR) is a powerful tool for shaping brand perception, driving awareness, and achieving marketing goals. Today’s PR professional needs a data-driven approach to measure success and optimize strategies. This article explores the key metrics and analytics that can help you evaluate your PR efforts effectively. With the right data, you can uncover valuable […]
Overview Unilogix collaborated with influencers to promote some well-known brands, including Floret, Bon Bakery, and the joint venture Pinkberry + Bon Bakery. The Valentine’s-themed Viva VDAY Magenta Campaign by Floret showcased elegant flower arrangements and special offers. Pinkberry + Bon Bakery celebrated their first collaboration store at Glorietta Activity Center, featuring influencers promoting the new […]
Influencer marketing has become one of the most popular marketing strategies in recent years, becoming a go-to strategy for brands wanting to reach new audiences and boost engagement. But with so many influencers and countless platforms, it can be challenging to know where to start. It is essential to have a strategy in place before […]
Overview Master, a pioneer in men’s skincare, provides a diverse array of facial care products. The brand aims to establish itself as a reliable and integral part of men’s personal care routines. The central focus is to communicate to consumers that incorporating the Master All-In-One Clay Facial Wash is the simplest initial step towards enhancing […]
Overview In the festive spirit, Ortigas Malls embraced the magic of Christmas Candyland last year, bringing to life the creation of the Sweet Illusion Chambers at Estancia. These immersive rooms with captivating light display installations brought to mind the candies and desserts that everybody craves, especially during the holiday season. These Instagram-worthy and interactive rooms […]
Overview: Unilab, a stalwart in the healthcare industry, has consistently supported millions of families during their most challenging times. The Alagang Unilab campaign emerged with a distinctive activation, encouraging influencers to share their #WorstSickDay experiences, culminating with the empowering message #AlagangUnilab. Our Role: The agency played a pivotal role in orchestrating the campaign, focusing on […]
