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Case Study: Coca-Cola's May Ikabobote Pa

Overview In 2023, Coca-Cola launched the “May Ikabobote Pa” consumer engagement program in the Philippines. This initiative aimed to inspire behavior change and educate consumers about the strides being made to reduce plastic waste. Coca-Cola’s…

Mastering Public Relations: 15 Tips to Elevate Your Strategy

Public relations (PR) is about shaping public perception of your brand or organization. It’s the art of crafting a compelling narrative that resonates with your target audience and builds trust. But navigating the world of PR can be tricky.…

TikTok: How Can Businesses Benefit?

TikTok, the short-form video app known for viral dances and challenges, is a platform reserved for teens and entertainers. But for savvy businesses, it represents a powerful marketing tool with a massive and highly engaged audience. With over…
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Case Study: Prime Mom Club Workshops

Overview Prime Mom Club is a community initiative to empower mothers in the kitchen by providing them with valuable tips and delectable recipes utilizing Mega Prime’s premium ingredient products. Launched in 2017, Prime Mom Club, in collaboration…

Measuring PR Success: Key Metrics and Analytics for Effective Evaluation

Public relations (PR) is a powerful tool for shaping brand perception, driving awareness, and achieving marketing goals. Today’s PR professional needs a data-driven approach to measure success and optimize strategies. This article explores…

Case Study: Unilogix's Influencer Partnership

Overview Unilogix collaborated with influencers to promote some well-known brands, including Floret, Bon Bakery, and the joint venture Pinkberry + Bon Bakery. The Valentine’s-themed Viva VDAY Magenta Campaign by Floret showcased elegant flower…

Influencer Marketing: Unlocking the Power of Influencers

Influencer marketing has become one of the most popular marketing strategies in recent years, becoming a go-to strategy for brands wanting to reach new audiences and boost engagement. But with so many influencers and countless platforms, it…
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Case Study: Master, Sikreto ng mga Gwapo

Overview Master, a pioneer in men’s skincare, provides a diverse array of facial care products. The brand aims to establish itself as a reliable and integral part of men’s personal care routines. The central focus is to communicate to consumers…

Case Study: Estancia's Sweet Illusion Chambers

Overview In the festive spirit, Ortigas Malls embraced the magic of Christmas Candyland last year, bringing to life the creation of the Sweet Illusion Chambers at Estancia. These immersive rooms with captivating light display installations…

Case Study: Alagang Unilab

Overview: Unilab, a stalwart in the healthcare industry, has consistently supported millions of families during their most challenging times. The Alagang Unilab campaign emerged with a distinctive activation, encouraging influencers to share…